Try-not-to-make-unlikable-software.md (3048B)
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- title: I try not to make unlikable software (and features)
- date: 2021-05-08
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- I am writing to you from The Sky. On my flight today, I noticed an example of
- "unlikable" software — something I've been increasingly aware of recently
- — inspiring me to pull out my laptop and write. On this plane, there are
- displays in the back of each seat which provides entertainment for the person
- seated one row back. Newer planes no longer include these, given that in
- $CURRENTYEAR everyone would just prefer some power for their phone or laptop.
- Nevertheless, you can still end up a plane with this design. You can shut the
- thing off by repeatedly pressing the "☀️ -" button, though that button is rated
- for half the cycles it will have already received by the time you press it.
- When the flight safety video is playing, or an announcement is being made,
- however, the system will override your brightness preference. This is a fairly
- reasonable design choice, added in the name of passenger safety. What's less
- reasonable is that the same feature is re-purposed for shoving advertising into your
- face a few minutes later. In fact, it spends more time on ads than on safety. A
- software engineer sat down and deliberately wrote a "feature" (or anti-feature?)
- which they had to have known that the user would not have wanted. The airplane
- manufacturer demanded it at the *expense* of the user.[^1][^2]
- [^1]: A savvy reader could (correctly) extrapolate this to infer my position on advertising in general.
- [^2]: They also got on the PA later on to try and convince passengers to sign up for their airline-themed credit card. This isn't even a budget airline.
- I have had many opportunities throughout my career to make similar
- anti-features, and I have encountered many other examples of this behavior in
- the wild. Many programmers have implemented something which measurably *worsens*
- the experience for the user in order to obtain some perceived benefit for the
- company they work for. [Dark patterns][0] provides many additional examples, but
- this kind of thing is *everywhere*.
- [0]: https://www.darkpatterns.org
- I find this behavior to be incredibly disrespectful to the user. When I am that
- user who is being disrespected, I will generally stop using that software, and
- stop supporting any businesses who chose to be disrespectful.[^3] For my part as
- a programmer, I *do* respect the user, I find satisfaction in making software
- which makes their lives better, and I always have and always will push back
- against anyone who demands that I subvert that ethos for their wallet's sake.
- You should always aim to make the user's experience more pleasant, not more
- unpleasant. We should just be nice to people. That's it: please be nice to
- people. Thank you for coming to my Ted talk.
- [^3]: Though, to be entirely fair, it is somewhat difficult to "stop using" the mandatory ad viewing session I am being subjected to on this airplane. I could put in earplugs and gouge out my eyes, perhaps. Yes, that seems like a proportionate response.